Head of Tourism, Visit Cornwall

Malcolm Bell became Head of Tourism at VisitCornwall in January 2010 and in 2015 with members of the private sector, he led the transition from a public sector organisation to a private sector led Community Interest Company for which he is now CEO.

His previous appointment was as Chief Executive of South West Tourism, a post which he held for ten years from April 1999. Prior to this he was Director of Economic Development for Devon & Cornwall, where he progressed strategic activities on economic development, tourism, inward investment and rural and urban initiatives.

Malcolm is a Cornishman, married with two daughters, and a keen dinghy sailor. He is a Fellow of the Tourism Society, Fellow of the Royal Society for the Encouragement of Arts, Manufacturing and Commerce and a Fellow of the Academy of Food and Wine Service.

He is an expert advisor to the European Commission and a member of the EC’s Tourism Sustainability Group and is leading a working group to establish a core set of indicators to measure sustainable tourism.

Other appointments include Director and Chair of South West Lakes Ltd and a Trustee of the Charity that oversees the Fifteen Cornwall Restaurant that helps disadvantaged youth to train to be chefs.

Malcolm became a Board member in December 2012 and is a Chair of the Delivery and Development Committee and the Cultural and Visitor Economy Cluster Advisory Board. He is also a member of the Audit Committee.

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