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CIM Professional Certificate in Marketing Level 4

Cornwall College | Cornwall College Business Camborne LEVEL: 4 Business School

This qualification is designed for anyone with a working knowledge of marketing therefore experience of operational marketing is desirable.

This course would also be suitable for you if you have accrued extensive experience in marketing practice but have no formal related qualifications. You will undertake three modules including:

Applied Marketing

In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Digital Marketing Techniques

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Planning Campaigns

This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

For further details on each of these modules and what is involved, please see the offerings at the bottom of this page.

Cost= £600 per module.

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COURSE OFFERINGS

Planning Campaigns (CIM Level 4 Module)

Start Date

07-04-2020

Campus

Camborne

Duration

1 afternoon per week (7 weeks)

Days

tue


Digital Marketing Techniques (CIM Level 4 module)

Start Date

September 2020

Campus

Camborne

Duration

1 afternoon per week (6 weeks)

Days

tue



*Courses listed on this website are indicative of the subject, nature and level of study. The college reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.